Bri%%X%% Engage: Digital product enhancements and connected customer experiences

Digital experiences make your products attractive, informative, and entertaining.

Attractiveness and customer interaction are important prerequisites for securing the continued attention of your customers.

Customers and consumers scan your products/product packaging.

  • At the point of sale or after purchase via QR code or NFC (without a specific app!)
  • In the online shop (with a click)

Control what's happening with BriX ENGAGE:

  • Definition of situational and product-related content — from individual items to entire batches
  • Digital tracking of your products in the market
  • Digital twins/digital product passport
  • Uniqueness of your products - batches and individual items
  • gamification
  • infotainment
  • Initiation of 1:1 interaction (push services)
  • Integration/linking of your offers and services
  • Proof of originality
  • Personalized experiences (e.g. product passport, greeting messages, proof of ownership)
  • Product-related journey
  • Management of bonus programs

If necessary, you have the option to incorporate existing content and solutions into BriX Engage. This will help you to optimize your marketing efforts, safeguard your investment, and enhance the effectiveness of previous endeavors.

Every interaction results in a significant digital trail. Through analyzing and utilizing valuable data, you can boost efficiency and profitability in areas such as distribution, product development, and customer behavior.

BriX Engage can be put into operation within a few days.

Make use of BriX MARK & TAG to label your products and product packaging.

Read here: Bri%%X%% Engage use cases

  • A mascot works for city marketing and provides its owners with personally tailored information, event and location recommendations. It also manages vouchers for local retailers.
  • Optician shops prevent their customers from leaving. Digitally personalized glasses (NFC) and eyeglass cases (QR code) inform and entertain their customers. Push information provides information about promotions and limited-time offers in the branch. Always new information helps parents to identify their children's vision problems at an early stage.
  • Beverage and spirits manufacturers are holding their own in the face of fierce competition by significantly setting themselves apart from the crowd with innovative bonus programs and retaining customers over the long term.
  • More application examples can be found on our homepage.

Try it out now

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